GTM Design
Outbound Strategy
Campaign 1
Industry
Size
Location
Persona
TAM
Campaign 2
Industry
Size
Location
Persona
TAM
Unique Signals
High
Closed funding in the last 90 days — strong budget signal and openness.
Medium
New VP or Head joined in the last 60 days — actively evaluating tools.
Medium
Multiple open roles in the target function signals team strain and urgency to scale.
Strategic Notes
Prioritise High-strength signals first; revisit Medium signals weekly as budgets and intent shift.